Flavor is more valuable than money
Blind flavors tasting was the main idea for Dilis Parfum public image campaign. It was held with the participation of both Belarusian and Russian fashion bloggers, journalists, opinion leaders, and common users.
In the laboratory-like room people first tried to guess the price of fragrances without looking at their packaging and the brands. The tasting included perfumes of different brands and different price categories - the results were surprising.